The MemoStick® campaign was published on 200’000 copies of “The Daily Telegraph”...
The MemoStick® campaign was published on 200’000 copies of “The Daily Telegraph”. The mechanic for the competition was to scratch the MemoStick® to learn the price of the vehicle and then enter the correct details online, within a campaign website www.telegraph.co.uk/dacia.
According to the customer’s feedback the campaign was very successful. In only 1.5 days 11,068 competition entries on the website had been counted and more than 20 cars had been pre-ordered. Moreover, no supporting online activity was launched in parallel and the pre-ordering result achieved by the MemoStick® campaign was the highest since the vehicle was launched in the UK.
How to combine MemoStick® campaigns with traditional ads: The MemoStick®...
How to combine MemoStick® campaigns with traditional ads:
The MemoStick® was published on the front page of 46’000 copies of “Eßlinger Zeitung”. The goal of the campaign was to create interactivity between the MemoStick® and the printed ad on page 11.
The advertiser’s message was revealed by placing the MemoStick® on a designated area of the printed ad. According to the feedback, the campaign was a success in helping the advertiser achieve greater local brand awareness and to reach sales targets. Furthermore the newspaper created a new and fresh opportunity for boosting traditional advertising space.
The MemoStick® campaign of Deutsche Telecom had several publication dates…
The MemoStick® campaign of Deutsche Telecom had several publication dates on several newspapers during three months: Die Welt, Hamburg edition, Hamburger Abendblatt, Bergedorfer Zeitung, General Anzeiger, Rheinische Post, Stuttgarter Nachrichten/Stuttgarter Zeitung.
On behalf of Deutsche Telekom and Mediacom, Valecom organized and implemented the entire campaign together with Deutsche Telekom’s creative agency, all publishing houses and newspaper printing plants.
The intention of Deutsche Telekom was to promote a computer support hotline. The MemoStick® was designed to be placed as a visible reminder, e.g. on a computer screen. Being a self-adhesive sticker, MemoStick® did that job perfectly.
ifolor focuses on effective creative advertising.
Filip Schwarz, the Managing Director of ifolor...
ifolor focuses on effective creative advertising.
Filip Schwarz, the Managing Director of ifolor, is again investing in print advertising thanks to this new channel: “We are pleased to be the first company in the world that commissioned a MemoStick® campaign of this complexity on a single day.”
In close collaboration with the client ifolor and the newspaper publishing houses, Valecom organized and launched 2 million of ifolor’s MemoStick® on more than 30 daily newspapers all over Switzerland and the Principality of Liechtenstein in one night.
Schwarz: “In 2014 we were looking for new forms of advertising in connection with print, with measurability and a unique position being important to us. After comprehensive tests, we were certain that with MemoStick® we had found a new form of advertising that delivers what we expect from it.”
Patrick Rudolph, Team Leader, Marketing Acquisition at ifolor, is convinced by the combination of branding and performance: “With MemoStick® we can combine a branding campaign with couponing and so achieve excellent results. MemoStick® is easy to detach and can for instance be stuck to a fridge, a desk or in a wallet or purse. So our customers have our offer to hand at any time and ifolor achieves greater brand awareness.”
"We never generated as many new customers as we did with MemoStick®“
- Sales: CHF 110'000
- 460 new customers
- 70% additional sales
On August 27 we published this MemoStick® on the front page of Tiroler
Tageszeitung. The success was stupendous. At the publication day we
could increase our turnover by 84,2%, the day after we still achieved a
plus of 35,3%! (Shop Manager Sportler Alpin)
Circulation: 26'000 copies
Redemption rate: 7.55%
30 sold tickets with a value of € 1‘500.– each
Campaign objective: To drive traffi c to eMusic’s web site and persuade customers to take a free 14 day subscription. Result:
– 70 % of the "Observer" readers noticed the ad
− 42 % of the readers said they would visit eMusic’s site as a result of seeing the ad
− 25 % of the readers said they would stick the MemoStick® elsewhere to keep, thus extending its impact
− 30 % said they planned to download songs from the website
During our autumn festival of the shopping centre we organized a lucky draw where purchasing
vouchers could be won. The MemoSticks carrying the talons for the lucky draw had
been published on two editions of ZO/AvU during the week prior to the festival.
I have very hardly ever seen any ad campaign with such a long lasting high impact. Around
4'000 talons had been redeemed. Compared with the number of visitors around 25% submitted
a talon. Such a high fi gure normally is impossible to achieve. (Shop Manager Volki-Land)
The „dm“-MemoStick® reached a remarkable high redemption –rate of 26.1%. Alexander Hüge from dm: „We could not have asked for a better redemption rate for our second MemoStick. The decision for this advertising channel has paid off.“
Quantity: 66‘000 copies
Newspaper: HNA – Hessische Niedersächsische Allgemeine
Publication date: February 26, 2014
Promotion title “start your day better”
Each visitor of „dm“ (drugstore) in Kassel or Baunatal received a shower lotion of the private brand „Balea“ by handing out the MemoStick - independently of any purchase
Duration of promotion: 4 months
Redeemed MemoSticks: 17‘212 pcs.
Redemption rate: 26.1%